The Best Club Value

by Robert Larios, CEO, The Club

Robert Larios, Club CEO

Over the last several months, Alive! has focused on Club benefits and how they return value to Club Members.

But we saved the best for last: our incredible Club staff! Literally everything they do at the Club is to celebrate, honor and thank public employees for your hard work and dedication.

It is more than a work commitment; it is the Club’s passion. You can see that on the faces of every staff member in our feature photos this month. Of course we had fun taking the photos, but that just demonstrates how committed the team is to you, Club Members.

Having fun about serious value at the Club staff photo shoot to end 2024.

Rededication

This month’s staff photo shoot was more than fun – its collective energy created a rededication to our mission of service. Gathering with the whole team together clarified our common mission and purpose – celebrating and honoring Members for their dedicated service. That feeling was palpable in the air, along with the laughs and the early holiday buzz. Telling the story of our collective mission actually strengthened it.

Ken White, Bus Operator, in 2011

Kenny’s Last Ride

Our Club Member and good friend Ken White, Bus Operator, Airports, retired recently after 26 years of City service. He was instrumental in helping us tell several stories with employees at LAX, including our cover story in April 2011 that featured the airport’s bus driver corps. We loved doing that story, especially his helpful and positive spirit. We wish you all the best, Kenny.

Worth Considering

Here is a reminder to you as we approach a new year: No one is stopping you but yourself. Once you realize this, life becomes a lot better. With that newfound freedom, every challenge turns into an opportunity to grow and thrive. You will embrace each day with renewed energy and confidence, ready to conquer whatever comes your way.

Looking to 2025

The Club is working on new offers and programs for the New Year, including the new Club service pin program; the introduction of the Employee Recognition Team; more private parties (you love them, and so do we); expanded Club Sports; more visit locations from Club Mobile; an exciting new direction in Club video that focuses on you, Club Members; and more. With those innovations, however, comes our steadfast and signature exemplary customer service, which always works to return value to Club Members in California.

I wish each of you peace, joy and kindness for the Holiday Season. Feliz Navidad.

¡Gracias por leer!

MEMBER DEAL