New Logo, Same Commitment



LACERS is proud to announce the launch of its new logo and brand identity as part of the ongoing evolution of the organization. The department has grown and evolved over this past year, and is refreshing its brand to better reflect its identity. After careful consideration, LACERS has chosen a new logo that is modern with key elements that convey its mission and orientation for growth, while remaining true to its commitment to its members!

Its mission is to grow the plan assets and deliver premiere retirement services to its members—the employ¬ees of the City of LA—and to help them realize their goals and aspirations in retirement.

Along with announcing its new brand identity, LACERS has revamped several of its communications—from its Website to its publica¬tions. The new Website and brand identity together reflect the bold, energetic and forward-looking culture of the organization. LACERS hopes you like its new look and feel.